Europeans have to relearn
16 Mar 2006|Added Value
Published in: MARKENARTIKEL (Issue 08/2006)
Author: Simone Becker
China is not only the factory for the world, but with 1.3 billion people, the potentially largest market in the world. The Do’s and Don’ts for brand management in China.
For more information please contact Anne-Kathrin Kirchhof