Branding for Good News - Issue 10

10 Mar 2008|Added Value

bfg_header_issue_10  Welcome to Issue 10 of  News,  Added Value’s newsletter on ethical marketing.

As headlines over global warming, cheap labour and carbon footprints continue to dominate the press, our proprietary pan-European research shows that Europeans are taking an active interest in ethical issues across the board.  Here in the UK, nearly 80% of the British public are taking steps to becoming more responsible consumers, driven by environmental and ethical concerns.  But they expect brands to be committed to social and environmental change as well with 78% of respondents stating biodegradable or recycled packaging is important in terms of the brands they buy.

Marketers are starting to realise the opportunities for those brave enough to adopt a responsible strategy, as evident by the high attendance at our ‘Branding for Good’ Summit on the 6th March.  They’re well aware that today’s consumer can’t and won’t be fooled by spurious claims made by brands and will be quick to tarnish with the “greenwash” label.

We are unashamedly dedicating this News issue to bring you highlights from our summit.  All speaker presentations including the interview with Sir Martin Sorrell and other bonus material are available to purchase on our ‘Branding for Good’ CD Rom – email us.

Starting the Responsible Brand Journey
So how do marketers start on the responsible brand journey and how do they get it right? This was the challenge for delegates at the ‘Branding for Good’ summit. Added Value shared new thinking on the responsible brand journey and navigating the best route.  Read more…

Respected industry leaders
Speakers from global bank HSBC, retailer Marks & Spencer and energy giant E.ON took to the stage to share their highs and lows of building responsible practices with relative sustainable business growth.  Read more…

Our Panel Debate, chaired by Angus Porter, sparked lively discussion around employee engagement, brand management, B2B partnerships, and navigating your brand through new green technologies & initiatives. Listen to our podcast …

Summit Soundbites – our pick of some of the best from the day. Take a look…

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