The financial crisis and how Germans deal with it

28 Nov 2008|Added Value

In the light of recent developments we have captured in a representative study the current mood of the Germans in the financial crisis, focusing on the financial services sector. What is the current state of mind? What are the consequences, what actions are taken? Or are there any actions at all? We noticed a state of shock among the people. This is an opportunity for the industry to win time and to adjust their communication. Besides, German banks, banking groups and insurance companies can breathe a sign of relief – German roots give consumers the sense of security.

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