Hispanics Fueling America’s Passion for Soccer
30 Jun 2010|Miguel Winebrenner
Did you know?:
– Americans bought the most tickets for the World Cup in South Africa. Aside from when the Cup was played in the U.S. in 1994, this is the first time this happens- usually powerhouses like Germany, England and France buy the most tickets.
– World Cup television ratings in Miami have exceeded the NBA Finals for 12 years in a row http://www.miamiherald.com/2010/06/10/1674379/world-cup-fever-sets-in-as-south.html
– Nike’s World Cup commercial has received nearly 17 million views http://www.youtube.com/watch?v=idLG6jh23yE, mostly from the U.S.
America’s growing passion for soccer is directly correlated with the rise of the Hispanic population and its cross-over influence in areas such as food, sport, fashion and music. Similar to general market gameday events, soccer brings families together and food is an important component of these meaningful experiences. The next World Cup will be held in Brazil in 2014- it is expected that an unprecedented number of Hispanics (men, women and children) will be tuning in.