Mark Whiting, Director at Added Value France, on "measuring emotions" at ESOMAR in September 2010

23 Aug 2010|Added Value

Mark Whiting, newly-appointed Director at Added Value France, will be leading a session at the ESOMAR congress, Odyssey 2010, which will be held from September 12th to 15th 2010, in Athens, Greece. The theme of this year’s event is “The Changing Face of Market Research”.

The subject of Mark’s workshop is “Measuring Emotions”. It will take place on the 13th, with co-speakers Stephen Philips of Spring Research and Orlando Wood of Brainjuicer Labs.

The aim of this one-day workshop is to understand emotions in more detail: why emotions are a key factor in building strong bonds between brands and consumers ; why emotions are difficult to measure ; and which research methodologies to best use. The techniques covered will be quantitative and qualitative, and will include innovative new approaches such as neuromarketing. Participants will be asked to share their experiences.

About Mark Whiting

From October 4th 2010, Mark will join the brand development and marketing insight consultancy Added Value France, as a Director.

He moved to Paris to join Hennessy in 2001 as Consumer Research Manager, before assuming the role of Director of Marketing Intelligence at Moët Hennessy in 2004.

During the last 15 years he has worked for three of the leading global market research agencies – Gallup Poll, Research International and TNS Sofres – specialising in international consumer research, as well as in the research department of the Financial Times.

Mark Whiting began his career in marketing intelligence with the British opinion polling specialist, MORI.

About ESOMAR

ESOMAR is the world organisation for enabling better research into markets, consumers and societies.

With more than 4,600 members in over 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.

To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice.

For more information, please contact Marina Cozzika

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