Thomas Fratacci new Managing Director of Added Value France

03 Feb 2011|Added Value

Thomas Fratacci has become Managing Director of Added Value’s French office as Jonathan Hall, departing CEO, will be taking over the role of Executive Vice President, Managing Director of Cheskin Added Value (USA).

About Thomas Fratacci
Thomas Fratacci, previously Finance Director of the French office joined Added Value in 2008, and focused on setting up the development and commercial strategy for the French office, and worked on several innovation and brand positioning projects for some of its key international FMCG clients. He began his career as a financial consultant with Arthur Andersen and then KPMG. He joined international consulting firm SPRIM in France, and later moved first to Singapore and then to New York to run the respective regional offices. There, he developed an extensive experience in health marketing, and assisted major international companies of the food and retail industry in building their development strategies in the US and Asian markets. He has also been involved in several start-up projects in Paris, Corsica and Thailand and is a graduate of the EDHEC Business School in France with an MBA in Marketing.

Says Fratacci, “We want to continue to build our marketing insight expertise by helping clients dig deeper into understanding their markets and the trends influencing them. Identifying the drivers of success, not only for marketing but also for business, means we can continue to assist clients in building strong strategies and capturing new opportunities.”

For more information please contact Marina Cozzika, Public Relations

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