Innovation Inspiration: 9 ways to refresh your mind over the summer

27 Jul 2011|Added Value

As people take off for vacation in the Northern hemisphere, don’t forget to pack Kindles, iPads, iPhones, even old-fashioned books! Summer’s always a good time to take a fresh perspective, so have a look at our suggestions to refresh your mind.

5 main courses:
We First: the power and potential of social media by Simon Mainwaring.
How innovative practices can help modern capitalism satisfy the need for both profit and sustainability.
Listen to Mainwaring discussing We First or watch this animation about the book.

The Lean Startup: how today’s entrepreneurs use continuous innovation to create radically successful businesses by Eric Ries.
Only out in September, but a hot topic as corporations look to mimic more entrepreneurial operating models.

Groundswell, Expanded and Revised Edition by Charlene Li and Josh Bernoff. The theory goes that social technologies are an unstoppable groundswell affecting every industry. If you didn’t catch it first time around, you should check this out.

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value, edited by Thomas Lockwood. A collection of essays from the Design Management Review, organized into three sections: innovation and brand building; the emerging role of service design; and designing meaningful customer experiences.

Great Again: Revitalizing America’s Entrepreneurial Leadership by Henry R. Nothhaft and David Kline. It’s a big theme here: the US has lost its leadership position in key industries and the innovation engine is stalling: how to get the economy moving again?

Some lighter bites:
If 60,000+ words are a bit too much for the beach, check this link  to see how the great people at TED have applied their concept to the world of books, producing bite-sized versions of less than 20,000 words.

If a magazine is more your style, dip into the Mckinsey Quarterly for a piece on the Future of Marketing (on line here). New channels demand a holistic approach to the customer experience, requiring commitment from the entire company: we’re all marketers now….

Better than your daily espresso, sign up for some daily alerts: AdAge’s Stat of the Day or Coolhunting’s This Week’s Pics. And finally..if you’re staying in the city, make sure to check out the new sourece for nightlife and culture from Societe Perrier.

Written by Jonathan Hall, Managing Director, Cheskin Added Value

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