Trends: The Time Of The Curator
25 Jul 2013|Added Value
Change is everywhere, it always has been, but it is more important than ever for brands to connect with emerging culture to keep up with our rapidly changing world. Brands need to get a real glimpse into the future and identify what’s trending, what’s becoming mainstream, what’s the impact and what’s going to be relevant and important to them.
Our global Cultural Insight team studies emerging and current trends throughout the year compiling a rich understanding and analysis of worldwide trends. Macrotrends, or Megatrends, are slow moving shifts in cultural values and can take place over the course of decades. Microtrends are often triggered by shifts in technology or the advent of a new science, better materials or enhanced capabilities, they’re inspiring to activate against and can be easier to own than a Macrotrend. To find out more and how we can help you with your brand contact the Cultural Insight team .