SampleCon 2017: The great sample debate
30 Jan 2017|Added Value
If only we had a crystal ball to predict the future of sample, the people who provide their valuable opinions to give marketers insights… We may not have all the answers, but our esteemed panelists will share their points of view on the key questions.
At the core, what will be the role of attitudinal surveys? Will marketers value the “why”, or will they rely more heavily on behavioral data? As DIY and store fronts become common, will there be new opportunities or cannibalization of services provided by full service research agencies? As attention spans wane, will people be willing to take surveys, or do we need to change the value proposition? What needs to be done to address sample sustainability? Will engaging mobile friendly surveys finally prevail? How will sample be delivered? Through exchanges, traditional models or other integrated platforms? One thing is for sure: the sample landscape will continue to evolve as disruption becomes the norm. Place your bets, and please join us for this lively debate.
Moderator: Sima Vasa, Paradigm Sample
– Patrick Comer, Lucid; Jean Davis, NPD Group;
– Heath Greenfield, Kantar Millward Brown;
– Jeff Kirchner, Kantar Added Value;
– Wojtek Kokoszka, ZappiStore
Where: Grand Ballroom Salons II – III are located on the Second Level of The Ritz-Carlton New Orleans, LA
When: January 30, 2017 – February 1, 2017