Latest Posts

BrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change to stay relevant to Chinese youth

04 Apr 2017 | Added Value

Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.

Gender bias on Instagram

27 Mar 2017 | Added Value

We thought visual social media was fertile ground to analyse gender bias.

Travel the world: Bringing the world of User-Generated Content to life

27 Jan 2017 | Added Value

We uncovered four high-level motivations for traveler content creation.

Consumers on Instagram: Through their looking glass

27 Jan 2017 | Added Value

A tangible picture of your brand’s earned equity and the world around it.

Top 5 Ways to Win with Character Lab

30 Mar 2016 | tarboxl

Top 5 tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.

Top 5 Ways to Win with Character Lab

30 Mar 2016 | tarboxl

Top 5 tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.

Top 5 Ways to Win with Character Lab

30 Mar 2016 | tarboxl

Top 5 tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.

Top 5 Ways to Win with Character Lab

30 Mar 2016 | tarboxl

Top 5 tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.

The Challenges Established Brands Face to Stay Relevant

02 Mar 2016 | Added Value

The current cultural weaknesses of both the Grammys and the Academy Awards are reflected in SNAPSHOT…

Three Steps to Best Practice in Device Agnostic Tracking

06 Oct 2014 | Zoe Dowling

Shorter, devise agnostic questionnaires are the future of tracking studies.

Activator is Next Generation Tracking: A Manifesto

19 Aug 2014 | Brian Kushnir

Built for the way marketing works now, Added Value launches Activator: Next Generation Tracking…

Transforming Tracking: From Rearview Mirror to Brand Activator

09 Apr 2014 | Added Value

Our team discusses changes in marketing and insights, the claim that ‘tracking is dead’ and how Added Value is Transforming Tracking.

Equity: Brand Stretch

01 Jan 2009 | Added Value

Equity: Brand Iconography

01 Jan 2009 | Added Value

How can brands better understand and develop the power of their iconography?

Equity: Equity Management

01 Jan 2009 | Added Value