Latest Posts
Serving The Squeezed Middle
06 Dec 2017 | Added Value
As the gap between the rich and the poor continues to widen, brands must increasingly make the complex more accessible
Purpose Driven Brands
27 Nov 2017 | Added Value
Five purpose driven brands picked for the November 2017 issue of Branding For Good.
Social Good Innovations
27 Nov 2017 | Added Value
5 social good innovations picked for the November 2017 issue of Branding For Good
More than skin deep - How social media is changing the face of the beauty industry
21 Nov 2017 | Added Value
The rise of user-generated content and popularity of social media platforms have transformed the way people talk about beauty.
Halloween is the new Christmas for make-up brands
31 Oct 2017 | Added Value
Make up brands and retailers have embraced Halloween in a big way this year.
4 ways to win with Boomers
30 Oct 2017 | Added Value
We have been intrigued by some of the brands that are speaking to Boomers in interesting and crucially, aspirational ways.
Getting the X factor. Reaching a generation in turmoil.
27 Oct 2017 | Added Value
Generation X is imploding. What is the implication for brands?
Generations
25 Oct 2017 | Added Value
Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way
Welcome to the Age of Multisensory Digital Experiences
26 Sep 2017 | Added Value
The age of multisensory digital experiences has arrived….
Five Ways to Win with Augmented Reality (AR)
25 Sep 2017 | Added Value
Find out how you can go beyond the novelty of AR to tap into its brand growth-driving potential.
Digital Brand Experience
25 Sep 2017 | Added Value
Find out how brands are leveraging technology to flex and evolve their brand experience
The Hottest New Collaborator: AI
29 Aug 2017 | Added Value
Designers, chefs and artists have been teaming up with AI services to create new and exciting pieces they couldn’t have made alone. Learn about four of the most interesting products born from this new form of collaboration.
To Seduce (and Convince) Artificial Intelligence
29 Aug 2017 | Added Value
AI is set to further revolutionise the decisions we make and the way we purchase goods and services. What is the implication for brands?
Cultural value – mastering the new marketing currency
03 Aug 2017 | Added Value
Don’t just sell to your audience, connect with them – by creating cultural value.
Which Archetype will win the Game of Thrones?
26 Jul 2017 | Added Value
You think you know all the characters? Well, like Ygritte once said, you know nothing Jon Snow!
Top 4 ways to win with archetypes on Instagram
26 Jul 2017 | Added Value
Some brands are totally building an authentic visual style.
Climate ChangeD.
17 Jul 2017 | Added Value
Today we can no longer restrict our focus to just stopping climate change. The question ‘what happens if?’ is now necessarily coupled with ‘what happens when?’
Top 4 ways brands can win when taking a political stance on an issue
03 Jul 2017 | Added Value
Here are four tips for brands looking to adopt a political stance on an issue.
Make a stand
03 Jul 2017 | Added Value
In a world of increasingly divisive and polarised political views, we are looking to brands to be provocative and speak their minds.
How to harness the power of Instagram
07 Jun 2017 | Added Value
The best brands not only tell stories but play a role in them and connect with culture.
Diversity in the 21st Century
26 May 2017 | Added Value
Three lessons brands can learn about diversity from the entertainment industry to become a real driver of change
Putting the Culture in Multicultural Marketing
26 May 2017 | Added Value
America is in the midst of seismic changes. What does this mean for the face of tomorrow’s consumer market? Are we witnessing the emergence of a new mass market?
Blurring Lines of ‘Wellness’ Brands
24 Apr 2017 | Added Value
This article explores brands that are shaking up the Health & Wellness category.
BrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change to stay relevant to Chinese youth
04 Apr 2017 | Added Value
Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.
5 ways for brands to win with diversity and gender bias
27 Mar 2017 | Added Value
It’s not a question of whether brands will contribute to important social conversations, but when and how.
Gender bias on Instagram
27 Mar 2017 | Added Value
We thought visual social media was fertile ground to analyse gender bias.
5 ways for brands to win on Instagram
27 Feb 2017 | Added Value
You need to create a visual world or tap into a cultural moment and tell a story.
How health brands are using Instagram to become part of new cultural conversations
23 Feb 2017 | Added Value
How health and wellbeing brands are using visual social media to become part of new cultural conversations.
Travel the world: Bringing the world of User-Generated Content to life
27 Jan 2017 | Added Value
We uncovered four high-level motivations for traveler content creation.
Consumers on Instagram: Through their looking glass
27 Jan 2017 | Added Value
A tangible picture of your brand’s earned equity and the world around it.
La France, l’autre berceau de l’iconicité
26 Jan 2017 | Added Value
Kantar Added Value a tenté de définir les ingrédients de l’iconicité des marques, et a identifié six grandes composantes.
Culture is a powerful tool for understanding the context in which brands & their categories play
11 Jan 2017 | Added Value
The rapid shift in views of beauty and gender illustrate opportunity
Millennials and centennials: How young generations will transform the years to come
06 Jan 2017 | Added Value
This article argues that Millennials have reached the age where their values are impacting the era in which they live, and on which they will leave an indelible trace.
Consumers on Instagram: Through their looking glass
06 Jan 2017 | Added Value
This article explains how marketers can harness the power of Instagram and user-generated visual content to create value for their brands.
Looking Back on 2016
22 Dec 2016 | Added Value
5 emerging themes shaped by the events of 2016 & questions every brand should consider in relationship to them
The edge of seventeen
20 Dec 2016 | Added Value
After we’ve just about got to grips with Millennials, a new group is on the horizon; Generation Z.
FragmentNation 2016: How serendipity can help build your brand
05 Dec 2016 | Added Value
How can brands be heard in an environment of increasing noise.
How to Win with Millennials: The 5C Code
28 Nov 2016 | Added Value France
We identified 5 pivotal principles to increase your appeal in the eyes of Millennials.
Millennials and Centennials: How Young Generations Will Transform the Years to Come
28 Nov 2016 | Added Value France
We identified 8 key dynamics of change that will keep influencing future evolutions in terms of consumption, communication and innovation.
Edits: How to win with Millennials
08 Nov 2016 | Added Value
This month, we revisit the subject of Millennials and how brands can benefit.
Edits: Cultural Value
08 Oct 2016 | Added Value
Cultural Value is rapidly becoming the new currency in marketing and innovation.
5 things marketers can learn from the Pokémon Go Craze
12 Aug 2016 | Added Value
5 marketing tips drawn from the global phenomenon.
Top 5 Insights for Businesses to Win With the South African Women
30 Jun 2016 | dutlowm
Women make up an increasingly powerful and lucrative target market that cannot be ignored.
The Politicisation of Emojis
10 May 2016 | Added Value
How brands are using emojis to connect with people.
Top Tips to Form a Community for a Cultural Role: Starbucks
27 Apr 2016 | pughi
Starbucks have managed to create unique moments and milestones that their community can share.
Introducing Creating Cultural Value
27 Apr 2016 | pughi
Added Value conducted a global five stage study showing how successful brands thrive by delivering Cultural Value.
Creating Cultural Value Study
24 Apr 2016 | Added Value
How the need to deliver Cultural Value is changing marketing for good.
Creating Cultural Value Study
24 Apr 2016 | Added Value
How the need to deliver Cultural Value is changing marketing for good.
Creating Cultural Value Study
24 Apr 2016 | Added Value
How the need to deliver Cultural Value is changing marketing for good.
Creating Cultural Value Study
24 Apr 2016 | Added Value
How the need to deliver Cultural Value is changing marketing for good.
Added Value Edits: Creating cultural value
08 Apr 2016 | Added Value
Culture is the framing context for everything we do and believe as people and consumers – our values, attitudes, behaviors and decision-making.
The School Of Life Live: Your Roadmap For Life
22 Mar 2016 | Added Value
The School of Life: is devoted to developing emotional intelligence through the help of culture, here’s a quick summary of one of their events – Your Roadmap for Life.
The Challenges Established Brands Face to Stay Relevant
02 Mar 2016 | Added Value
The current cultural weaknesses of both the Grammys and the Academy Awards are reflected in SNAPSHOT…
Outdated notions of "masculinity" are quite literally killing men
08 Feb 2016 | ttmilnec
Male centric brands should be broadening their depictions of men not just to be more culturally on point, but also to help create a culture in which men can thrive.
What’s Hot in Culture 2016
26 Jan 2016 | Cultural Insight Team
To connect with the things people really care about, it is vital to understand and even anticipate what those things might be.
Connecting with Culture
26 Jan 2016 | Cultural Insight Team
Brands have to embed themselves in culture by tapping into the things that people are actually concerned about.
Added Value Edits: Connecting with Culture
08 Jan 2016 | Added Value
How to connect with culture and cultural change
Cultural Cool
16 Nov 2015 | Cultural Insight Team
Brands that connect most powerfully to culture emit a magical frisson of ‘cool’.
A Taxonomy of the Modern Millennial Consumer
27 Oct 2015 | tarboxl
There more than one definition of what it is to be a millennial. Understanding some of the more interesting and culturally engaged genus could help your brand connect that bit better.
Marketing to Millennials: Lessons for the Next Generation
27 Oct 2015 | tarboxl
We are reaching fever pitch when it comes to marketing to Millennials.
Growth Opportunities in Women’s Health in China
26 Oct 2015 | dimitropoulosp
As the Chinese economy continues to evolve, brands are identifying women as an increasingly important consumer segment, especially in the area of health and wellness.
Fitness on the Increase as Brands Target Chinese Consumers
26 Oct 2015 | dimitropoulosp
China is starting to witness a rapid growth in the area of sport and fitness as consumers start to display a new found desire to exercise and keep fit.
The Key to Connecting with Health Conscious Chinese
26 Oct 2015 | dimitropoulosp
Culturally tuned brands are interacting with consumers in new ways, places and moments by telling stories that are part of culture.
'Culturally Tapped' how Asian Brands are Finding Competitive Advantage in Culture
19 Oct 2015 | dimitropoulosp
The most successful brands are the ones that tap into and even create culture themselves.
Authenticity by Numbers
19 Oct 2015 | Hazel Barkworth
‘Authentic’ aesthetic is now so prevalent that it feels disingenuous. To be truly authentic, a brand needs to be open.
Understanding Women: Speaking In Unisex
29 Sep 2015 | pughi
We helped Diageo understand women and learn how to speak in Unisex.
Understanding Women: How Diageo learned to speak in 'unisex'
07 Sep 2015 | Added Value
ESOMAR Congress Sept 2015
Is Europe losing its grip on Luxury?
28 Aug 2015 | Agathe Laurent
In the past 20 years, the rise of luxury and wealth in emerging markets like China, Russia, and India is indisputable.
Simple Solutions for Growth: The Rules for Winning Marketing in Africa
27 Aug 2015 | dutlowm
Africa – a continent of 1.1 billion people, 65% under the age of 35, with growing economies and increased middle class spending power – is every marketer’s dream.
The Business of Beauty in Africa
27 Aug 2015 | dutlowm
The case for Africa to be the next big source of business growth has been made but are industries innovating to truly meet the needs of African consumers?
Why Marketers Must Embrace the Multifaceted Woman
12 Aug 2015 | pompei de warrensc
The 2015 woman is on a journey of evolution in her reinvention of models of femininity.
The Real Face of Mzansi Families
11 Aug 2015 | Nicole Shapiro
Tapping into the family unit is a powerful tool for marketers.
How Travel Brands are Winning over New Chinese Travelers
30 Jul 2015 | Added Value China
With China now the largest source of outbound travelers globally, how can destinations and travel brands reach more Chinese independent travelers?
Top 5 Tips for Luxury Brands to Connect with Consumers
29 Jul 2015 | Added Value
Top five tips to win with consumers.
Discover Singapore
21 Jul 2015 | Added Value
Now approaching its 50th birthday, Singapore’s diversity presents both challenges and opportunities for brands.
Climate Change has a New Celebrity Spokesperson: The Pope
16 Jul 2015 | Leslie Pascaud
Pope Francis speaks out on the moral imperative to address climate change.
Cutting through in the Chinese luxury market
16 Jul 2015 | Added Value
With a cultural shift in luxury consumer drivers in the Chinese market we take a look at what luxury brands need to do to find growth.
Cultural Vibrancy: The New Essential Partner for Growth
29 Jun 2015 | pughi
People don’t care about brands, so make your brand an authentic champion of something they do care about.
Cultural Vibrancy: The New Essential Partner for Growth
27 May 2015 | Added Value
Join Added Value and Syl Saller, CMO Diageo, live on stage at Cannes Lions Innovation Festival on 26 June…
Added Value Edits: Marketing to Women
11 May 2015 | jhall
In 2015, women play with the codes of a multifaceted femininity, redefining it in the process
The Feminine Plural
27 Apr 2015 | pompei de warrensc
In 2015, women happily play with the codes of a multifaceted femininity whose form and codes they have redefined.
Flourishing Curiosity
17 Apr 2015 | Cultural Insight Team
People are pursuing knowledge for pleasure. We see a shift as social lives encompass a desire for discovery and learning. Curiosity of the mind is flourishing.
Empowering Women One Brand at a Time
08 Apr 2015 | Leslie Pascaud
Fed up with everyday sexism and empowered through technology, women are speaking up across all sectors, countries and societies.
A Picture Tells A Thousand Words
25 Feb 2015 | Nina Rahmatallah
The new wave of twenty-something (and younger) consumers don’t just expect good design, they demand it
Why the Golden Globes Might Be a Crystal Ball
05 Feb 2015 | jhall
Golden Globes tapping into a couple of key cultural themes we predict will gain traction in 2015.
Wunderlust of the Millennial Explorers
29 Jan 2015 | leshiloth
Insights into travel marketing for the Millenial generation
Top 5. Cultural Themes: Seamless Flexibility
27 Jan 2015 | Cultural Insight Team
Flexibility and fluidity are increasingly being merged as the distinctions between different spaces, places and modes of being fade.
2015 Cultural Themes: The year of Enrichment
16 Dec 2014 | Added Value
People will seek to get the very best from themselves, and the most from their lives. Check out the six themes…
Getting Personal
15 Dec 2014 | Louise Coupe
Personalisation is increasingly becoming an exciting and powerful opportunity for brands to connect with consumers and enhance experiences and emotions.
Frank Reality
12 Dec 2014 | Cultural Insight Team
A cultural theme of 2015: Frank Reality. Shake off the shackles and bare all.
A Christmas full of Joyful Frivolity
12 Dec 2014 | Added Value
Merry Christmas from all at Added Value
Added Value Edits: Positive Ageing
20 Nov 2014 | jhall
Seniors look for brands that are fun, optimistic & quirky
When Jozi Meets Soweto
19 Nov 2014 | leshiloth
My birthplace, Jozi, is a melting pot of opportunities
The Revival of African Aesthetics
19 Nov 2014 | leshiloth
African aesthetic may be the very next big thing
Positive Ageing: The Age of Tomorrow
29 Oct 2014 | pompei de warrensc
Positive Ageing is a real social phenomenon that will shape future society.
Top 5 Ways for Brands to Win with Positive Ageing
27 Oct 2014 | pompei de warrensc
Youth is a mindset.
Top 5: Growing Companies
29 Sep 2014 | Added Value
Looking at 5 top growing companies from a cultural perspective
Discover: Turkey
23 Sep 2014 | Cyrille Pinson
A snapshot into one of the world’s most interesting and diverse markets, part of the MINT group of countries to look out for.
The Right Way For Brands To Leverage 'Event Television' Now
08 Sep 2014 | Helen Firth
Does an event like the Emmys provide a compelling platform around which brands can build relevant, generous content?
‘Made in China’ Promotion Must Tap National Pride
12 Aug 2014 | Added Value
The future of time-honoured Chinese brands.
Top 5 Ways Brands Can Shape the DIY Phenomenon
30 Jul 2014 | katie-webbe
Who is shaping the DIY phenomenon and what can brands learn?
Crafting New Opportunities for Brands
30 Jul 2014 | Added Value
Our Cultural Insight team explores three new approaches to modern craft…
Remote Memory
03 Jul 2014 | Nina Rahmatallah
Were you once able to remember phone numbers, but now barely remember your own? Our memories have stopped taking responsibility, by handing it over to mobiles…
How Brands are Scoring
27 Jun 2014 | jhall
Brand owners recognize that the World Cup offers a precious few weeks that have the power to make and break them…
Apple and Beats? It’s All About Cultural Vibrancy
29 May 2014 | Brian Kushnir
We see Apple’s acquisition of Beats as a culture play, a way for Apple to infuse the cultural vibrancy of Beats and emerge stronger and more relevant…
Mini: The Car of the People
23 May 2014 | Added Value
Why is the original Mini still so loved today?
Lifestyle Brands: How to Grow in a Post-Growth Era
19 May 2014 | Added Value
The burning question that marketers need to address is ‘How do you grow in a post growth era?’
Top 10 Trends to Emerge from SXSW 2014
25 Apr 2014 | jhall
Ten trends to watch from SXSW according to Jonathan Hall.
The sweet smell of success
08 Apr 2014 | Hazel Barkworth
Take one category and infuse it with inspiration from another category. The result leads to ground-breaking cultural insights.
Hitching the Horse
27 Feb 2014 | Added Value
How brands can drive growth in China this year and beyond.
Top 5 Ways to Win in Russia
04 Feb 2014 | Added Value
Olga Menshikova, Deputy Managing Director of Added Value Russia, shares her top tips on how brands can win in this ever-changing market.
Responsible Marketing
24 Jan 2014 | Cultural Insight Team
With the start of 2014, some of our favorite brands have gained a social conscience.
What's in Store? A Cultural Eye on the Year Ahead
13 Jan 2014 | Added Value
Culture is constantly changing. And brands need to keep up. What’s in store for 2014?
Season's Greetings
23 Dec 2013 | Cultural Insight Team
A round up of seasonal trends from our teams in Germany, London, China, New York and Sydney.
How the Media Failed Women in 2013
17 Dec 2013 | Cultural Insight Team
How has the media portrayed women in 2013?
December Hot List
13 Dec 2013 | Cultural Insight Team
Experiences to be had in London over the festive period
2013: The Highs. The Lows. And Twerking.
11 Dec 2013 | Added Value
2013; a year of twerking, horse meat and The Great British Bake Off.
Virginia Valentine Cultural Insight Award
10 Dec 2013 | Cultural Insight Team
The Cultural Insight Team win an MRS Award!
Unisex Toys
04 Dec 2013 | Cultural Insight Team
The emergence of unisex toys and disregarding gender roles.
A Postcard from... Madrid
29 Nov 2013 | Cultural Insight Team
The Cultural Insight team share exciting things to do in Madrid
How to Get Girls to Become Engineers
22 Nov 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
New Face for Chanel
12 Nov 2013 | Cultural Insight Team
Who is the new face of Chanel N°5 … are you ready? Marilyn Monroe
Christmas Joy
11 Nov 2013 | Cultural Insight Team
The Cultural Insight team review the Christmas ads of 2013
Made From Cool
08 Nov 2013 | Cultural Insight Team
Check out Jack and Jones’ new campaign, ‘Made from Cool’…
Culturally Correct
08 Nov 2013 | Cultural Insight Team
Chinese Golden Weeks: The Chinese government publish a guidebook for ‘proper behaviour’ abroad.
You are a Loser
23 Oct 2013 | Cultural Insight Team
Celebrating the ordinary: a shift in the cultural formation of identity.
Fast Food Gets Serious
17 Oct 2013 | Cultural Insight Team
Chipotle engages consumers in a critical dialogue about the problems created by factory farming.
Innovation Inspiration: Meet Generation C
09 Oct 2013 | jhall
Instagram. Urbanspoon. Facebook. This month we’re exploring Generation C – people who are highly Connected.
Dance Yourself Lean
08 Oct 2013 | Cultural Insight Team
Running becomes more than just a form of exercise but an experience.
Blazed
04 Oct 2013 | Cultural Insight Team
Trending video uses humour to warn against driving under the influence of drugs.
Follow the Thing
26 Sep 2013 | Cultural Insight Team
Ever wondered where the things that you consume come from?
A Postcard from ... London
11 Sep 2013 | Cultural Insight Team
The Cultural Insight team share exciting things to do in London.
Can Gaming Save the World?
05 Sep 2013 | Cultural Insight Team
A new wave of ‘serious games’ are mobilising the collective intelligence and imagination of gamers for real-world benefits.
Say My Name
28 Aug 2013 | Cultural Insight Team
Sharapova changes name during US Open to ‘Maria Sugarpova’ to promote her range of sweet snacks.
A Foil for the Magical
21 Aug 2013 | Cultural Insight Team
An exhibition currently at the Faggionato Fine Art Gallery showcases the work of Yoshihiro Suda.
Too Much Information
14 Aug 2013 | Cultural Insight Team
What is there left to share on social media?
Super-cyclers
07 Aug 2013 | Cultural Insight Team
The Cultural Insight team takes a look at up-cycling in Brazilian culture.
Rom-Jobs
06 Aug 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Know The Multicultural Market And You'll Know The Key To Digital Success
02 Aug 2013 | martinrp
Multicultural consumers are key influencers in the digital space, as well as in a brand’s relevance to popular culture.
Made of Steel
01 Aug 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Bucharest not Budapest
25 Jul 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Trends: The Time Of The Curator
25 Jul 2013 | Added Value
Brands need to get a real glimpse into the future and identify what’s trending, what’s becoming mainstream, what’s the impact and what’s going to be relevant and important to them.
Harness The Power Of Family Marketing In China
23 Jul 2013 | Magdalena Wong
Brands must identify and be able to respond to cultural values as well as certain deep-seated, emotional and spiritual needs in order to build a strong connection with consumers. This can be done by highlighting the importance of family.
Have I Got News For You?
22 Jul 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Golden Grains
19 Jul 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Predicting Culture
17 Jul 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Unhappy Campers: Ethnicity And The Standard Of Beauty
10 Jul 2013 | martinrp
Exploring the perception of beauty across cultures and the role of media in building these perceptions.
Stealth Wear
10 Jul 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Draw that Logo Bigger
03 Jul 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
China’s Cultural Masterpieces – The Rice Terraced Fields
27 Jun 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
The Unstoppables
25 Jun 2013 | Lee Manning Craik
‘Baby Boomers’, ‘Greys’, ‘Silver Surfers’… Whatever their label, the over fifty audience will soon reach a staggering 2 billion people globally. For the first time it’s the fastest growing demographic, and not one to be ignored.
Who is King of Coffee?
25 Jun 2013 | Kate Jones
The UK coffee shop market is dominated by three major players – Starbucks, Caffe Nero and Costa. But just who is the King of Coffee?
Podcast: Refresh Your Brand or Perish
29 May 2013 | Added Value
In this podcast, Maggie Taylor, Chief Executive Officer, Added Value North America discusses the most culturally vibrant brands.
Reel Science
28 May 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Out of this World
23 May 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Story Selling
22 May 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Who's Winning the Culture Wars?
02 May 2013 | pughi
At the heart of our top 10 brands is the belief and opportunity to drive the human race forward.
Rum and Rummage
30 Apr 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Modern Art Can Puck Off
25 Apr 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Telling Tales
24 Apr 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Garnished with Story
22 Apr 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Star ‘93
18 Apr 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Fit the Bill-board
15 Apr 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
A Post Card from ... Barcelona
11 Apr 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Sound Derision
09 Apr 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Good Chemistry
25 Mar 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Home from Home
21 Mar 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
THE BATTLE OF THE BRANDS: Winners and Losers in the Culture Wars
20 Mar 2013 | Added Value
Added Value reveals the cultural vibrancy of 160 brands from across fifteen sectors in its third annual Cultural Traction™ 2013 report.
Reality Workout
14 Mar 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Twee Wash at King's Cross
06 Mar 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Little Snippets of NYC in Paris
28 Feb 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
The Cat That Eats Diodes
27 Feb 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Going the Extra Mile
22 Feb 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Roses are Dead
14 Feb 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Pretty in Pink
13 Feb 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Middle Kingdom Rising: The Year of the Snake
11 Feb 2013 | Added Value
Understanding the Golden Weeks phenomenon is critical to success in China.
Ride the Crest of a Trend, be Dumped by a Fad
08 Feb 2013 | Inka Crosswaite
Hitching your brand to a trend can see you riding the wave for a number of years, but aligning with a fad could mean the brand takes a hit when the inevitable fall from favour happens.
A Postcard from ... New York
06 Feb 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Power Out? No Problem
04 Feb 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Love Shack
01 Feb 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Afro-Gangnam Style: Seeking out Real Relevance
01 Feb 2013 | Added Value
Self-expression and the desire to be noticed are not alien to many African cultures.
We Need Bendy Brains
28 Jan 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Fun Families
25 Jan 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
White Space
23 Jan 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Marina Abramovic is Present
11 Jan 2013 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Season's Greetings
21 Dec 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Once Upon a Time
19 Dec 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Spot the Difference
13 Dec 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
4 Key Drivers Defining Mobility Trends
11 Dec 2012 | pompei de warrensc
What are the next steps in the evolution of human mobility?
A Life Less Perfect
07 Dec 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Wild Signifiers in the Southern Wild
21 Nov 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Merry Marmite Christmas
14 Nov 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Gangnam Style – Killer Baseline or Social Commentary
11 Sep 2012 | DK Badenhorst
My original reaction to the K-pop hit Gangnam Style was similar to the millions that littered the web soon after its release- wildly entertaining, but distinctly strange.
Pop Up Nation
08 Aug 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
The Yellow Shoes
06 Aug 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Olympics Medley
27 Jul 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Real Life Marvel
24 Jul 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Retro Olympics
23 Jul 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
The Secret Life of Vegetables
18 Jul 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Primitive Digital
11 Jul 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Biking is Back
10 Jul 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Affordable Art Fair - Beijing
05 Jul 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Immerse yourself in ... Mumbai
03 Jul 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Old is the new Young
28 Jun 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
A New Spin on Traditional Design
25 Jun 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
In haircare no one can hear you scream
13 Jun 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
The Message in the Medium
11 Jun 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
The Wonder of Brains
06 Jun 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Semiofest
01 Jun 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
New Fusion
28 May 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
New Study Reveals Significance Of Cultural Relevance As Predictor Of Brand Success
17 May 2012 | Added Value
Does culture matter?
Miss World
16 May 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Street Style
14 May 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Ryan Gosling is a Man
09 May 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
A postcard from… Colombia
08 May 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Golden Girls
02 May 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Hand Made
30 Apr 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
When in Rome…
25 Apr 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Sporting Glory
16 Apr 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Future Books
11 Apr 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Craft Videos
10 Apr 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
It’s my data and I’ll visualise if I want to
09 Apr 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
This Looks Like That
05 Apr 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
City Boy
04 Apr 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Topmen and Women
03 Apr 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Can we be anymore social?
02 Apr 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Bring it on, Beaker
28 Mar 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Superhuman Olympics
26 Mar 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
London 2012 British Kit
22 Mar 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Between the Covers - GQ
21 Mar 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Lifting the Lid on Boxpark
19 Mar 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Why Clothes Pegs are Beautiful
14 Mar 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Real Stories
12 Mar 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
International Women’s Doodle
08 Mar 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Last Dictator Standing
07 Mar 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Luxury Story
06 Mar 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Kooky Monster
05 Mar 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Three Little Pigs
01 Mar 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Wild Tea
01 Mar 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Hipster Survivalism
29 Feb 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Between the Covers - Vogue
27 Feb 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Rio Graffiti
23 Feb 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Have the No Logo Generation sold out?
22 Feb 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Barcelona Shutters
21 Feb 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Young is Old
20 Feb 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Diamond Advertising: What’s Love Got To Do With It?
14 Feb 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Bad Girl Makes Good
10 Feb 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
French Vogue a GO GO
08 Feb 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Should We Hold Back?
08 Feb 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Ambit Magazine
06 Feb 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Compassion Culture
03 Feb 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Infographics Schminfographics
01 Feb 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Immerse yourself in ... Shanghai
30 Jan 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
What a Shame
25 Jan 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Rethink the Reboot
18 Jan 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Counter Culture Strikes Back
11 Jan 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Hard Work
04 Jan 2012 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Season's Greetings
22 Dec 2011 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Shopping Experience
14 Dec 2011 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Come As You Were? Modern Grunge
07 Dec 2011 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Attacking Fine Dining
30 Nov 2011 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
University Chic
23 Nov 2011 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Here Come the Books
17 Nov 2011 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Cashing In On Culture: Breathing New Life Into Old Brands
16 Nov 2011 | Added Value
Whether you are looking to create a new brand, reposition an old one or just find the latest expression of a heritage positioning, cultural insight can take a concept, bring its many facets to life, and provide the inspiration to evolve in the most future focussed direction.
Event Cinema
09 Nov 2011 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
The Pressure of Craft
03 Nov 2011 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Rebel Hell - London Riots or Fashion Ads?
24 Oct 2011 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
My Own Personal Retro
21 Oct 2011 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Urban Rural Overload
19 Oct 2011 | Cultural Insight Team
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Rebel Hell - London Riots or Fashion Ads?
27 Sep 2011 | Added Value
These recent mainstream fashion adverts – with their images of fire, broken windows, battle wounds, hoodies, clenched fists and street scenes – are almost indistinguishable from the press photographs from the London riots.
The Duality Dilemma - Marketing to Modern Women
13 Apr 2011 | Added Value
Women now control $12 trillion of the overall $18.4 trillion in global spending, and are the primary spenders in 77% of consumer markets.
How to Engage Chinese Consumers: with Partnership and Respect
25 Mar 2011 | Added Value
China’s people are increasingly proud of the country’s growing status; and brands are taking notice, looking to form stronger relationships with the country’s consumers.
Market: Trends
01 Jan 2009 | Added Value
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Generation China
18 Dec 2009 | Added Value
Four decades. Four generations. Unparalleled diversity. Segmentation is always an issue with marketers entering and seeking to grow share on the continent.
Semiotics: Researching The Language Of The Consumer Subconscious
07 Feb 2006 | Added Value
Sorting through a culture’s bank of learnt meanings to understand how that culture interprets what it sees and how interpretations evolve through time.