Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.
It is time to consider that today’s female consumer is looking for substance.
Cultural strategy plays a key role.
In China premiumization represents a huge growth opportunity for brands.
Luxury is no longer just about tradition and heritage; it’s nimble, quick and paving the way for digital innovation and engagement.
Cultural secrets can inspire new ways for luxury brands to stay fresh and one step ahead of their customers.
In the past 20 years, the rise of luxury and wealth in emerging markets like China, Russia, and India is indisputable.
The concept of Luxury is being re-defined.
Top five tips to win with consumers.
With a cultural shift in luxury consumer drivers in the Chinese market we take a look at what luxury brands need to do to find growth.
Dancing with the dragon.
Luxury insights extracted by Added Value across Greater China.
Luxury and sustainability: two opposing concepts?
Even though it’s losing its chief executive, Burberry is fighting back…
Expert’s views on the luxury sector, from the new travel retail landscape to issues affecting the BRICS.
India is a marketplace that poses significant challenges to luxury brands.
Expert shares his views on the opportunities for luxury and premium brands to reach their consumers in the luxury travel retail environment.
Duty Free and Travel Retail represents a unique opportunity for growth for luxury brands.
In a market renowned for its beautiful women, think Natalia Vodianova and Anna Kurnikova, it perhaps comes as no surprise to know that the fashion and beauty category is big business.
A loss to Burberry, naturally. But is it also a loss to womankind?
South Africa’s luxury consumers are bucking the global trend when it comes to the values driving their product and brand choices.
So should the luxury industry admit defeat and never embrace sustainability? We think not.
Catherine Jubin, Managing Director of The International Luxury Business Association, discusses the issues facing the luxury industry.
Does it make a difference to the consumer if a brand is premium or luxury?
Luxury brands face a real challenge today to differentiate themselves from premium brands
Premium brands are strongly anchored in a contemporary and modern reality whereas Luxury brands have a much more complex, deep and holistic approach to time…
Mark Whiting of Added Value’s Paris office, shares some inspiration on innovation in luxury brands.
Commissioned by Walpole and conducted by Added Value, the DNA of Luxury is a definitive insight into luxury consumers.