Latest Posts

Generations

25 Oct 2017 | Added Value

Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way

CASE STUDY: M&S Putting Passion back into Promotion

10 May 2016 | Added Value

Proudly introducing ‘M&S &’; a fresh new promotional event that pairs M&S’s unique heritage with talented names across the globe.

Up Close & Personal

05 Oct 2012 | Rebecca Harrison

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

A word with... De Beers Forevermark

05 Oct 2012 | Added Value

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Differentiating the brand by making a difference

13 May 2011 | Kalil Vicioso

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Multicultural Heuristics

07 Apr 2011 | Kalil Vicioso

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Lessons from a Legend

30 Mar 2011 | Kalil Vicioso

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Quantifying the Importance of Social Communication on Brand Loyalty

16 Feb 2011 | Leigh Marinner

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

A Real Resolution

11 Feb 2011 | ladams

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Private Label and Hispanics - Consider the Opportunities

16 Dec 2010 | spalacios

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

CVS Pharmacy – Brand marketing gone awry

23 Dec 2009 | Leigh Marinner

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Aloft Hotels: the Good, the Bad, and the Confusing

19 Mar 2009 | tommy

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

What face do you show to the world? Is it yours?

04 Mar 2009 | Leah Hunter

With barter systems, social networking, and plain old-fashioned community back on the rise (look for Leigh Marriner’s excellent upcoming post on community), the ways in which people shake and blend are less distinct. I say, throw everything in. Put it in the kettle. See what mixes up.

Hard times? Ramp up the reassurance.

17 Feb 2009 | Leah Hunter

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

The Economic Tidalwave Brings Trends. (Also, lipstick. Beachcombers befuddled.)

27 Oct 2008 | Leah Hunter

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

How Do You Measure Pleasure?

23 Jan 2008 | Added Value

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Rock, Retail, and Brand Extensibility

28 Oct 2007 | Lee Shupp

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

JetBlue - Doing the right thing?

20 Feb 2007 | Added Value

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

The new prime time TV

02 Oct 2006 | Lee Shupp

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

"Original" Branding Books

16 Dec 2005 | Steve Diller

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Google wants to own online relationships

12 Sep 2005 | Leigh Marinner

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Not so Private Label

30 Aug 2005 | Davis Masten

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Blinking On

02 Aug 2005 | Darrel Rhea

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

How far will this brand extend?

17 Jun 2005 | Added Value

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Black (& Decker) & Blew All Over

09 Jun 2005 | Leah Hunter

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

The other side of the story

08 Jun 2005 | Davis Masten

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Musical marketers

18 May 2005 | Christoper Ireland

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Just imagine

10 Dec 2004 | Added Value

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Advertising in a Tivo World

15 Nov 2004 | Christoper Ireland

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

What makes an identity program successful?

30 Oct 2004 | Darrel Rhea

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Dolce & Gabbana on brand

26 Oct 2004 | Christoper Ireland

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

The Pop Up Method

07 Oct 2004 | Added Value

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Product Placement

23 Sep 2004 | Added Value

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Reinforcement

05 Jul 2004 | Jennifer Grey

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Tell Me Your Story - Work Here #3

15 Jun 2004 | Jennifer Grey

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

The Marketing Playbook

11 Jun 2004 | Christoper Ireland

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

A culture of one

27 May 2004 | Christoper Ireland

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Divine Intervention

24 May 2004 | Jennifer Grey

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

A Perfect Place

11 May 2004 | Added Value

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Inspire Me

21 Apr 2004 | Jennifer Grey

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Brand Ethics

20 Apr 2004 | Added Value

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Brands That Provoke

24 Mar 2004 | Added Value

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Conference Care

22 Mar 2004 | Christoper Ireland

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

I Love Starbucks and TMobile

22 Mar 2004 | Leigh Marinner

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Real stuff

09 Mar 2004 | Christoper Ireland

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Maybe communication doesn't pay

02 Sep 2003 | Steve Diller

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Pattern Recognition

14 Apr 2003 | Christoper Ireland

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

Wars'R'Us

28 Feb 2003 | Christoper Ireland

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]

The key to a successful Corporate Identity program

30 Nov 1999 | Darrel Rhea

1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide differentiation and appeal to millennials’ love affair with experiences. 2. Co-Created Content Taps Into Millennial Creativity Brands like Apple, McDonald’s and Wendys x Wingstop, are harnessing millennials’ creative ingenuity […]