Latest Posts

Serving The Squeezed Middle

06 Dec 2017 | Added Value

As the gap between the rich and the poor continues to widen, brands must increasingly make the complex more accessible

Humanising Data

30 Nov 2017 | Added Value

Four examples of brands humanising data

Purpose Driven Brands

27 Nov 2017 | Added Value

Five purpose driven brands picked for the November 2017 issue of Branding For Good.

Social Good Innovations

27 Nov 2017 | Added Value

5 social good innovations picked for the November 2017 issue of Branding For Good

Getting the X factor. Reaching a generation in turmoil.

27 Oct 2017 | Added Value

Generation X is imploding. What is the implication for brands?


25 Oct 2017 | Added Value

Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way

Welcome to the Age of Multisensory Digital Experiences

26 Sep 2017 | Added Value

The age of multisensory digital experiences has arrived….

Five Ways to Win with Augmented Reality (AR)

25 Sep 2017 | Added Value

Find out how you can go beyond the novelty of AR to tap into its brand growth-driving potential.

Digital Brand Experience

25 Sep 2017 | Added Value

Find out how brands are leveraging technology to flex and evolve their brand experience

The Hottest New Collaborator: AI

29 Aug 2017 | Added Value

Designers, chefs and artists have been teaming up with AI services to create new and exciting pieces they couldn’t have made alone. Learn about four of the most interesting products born from this new form of collaboration.

To Seduce (and Convince) Artificial Intelligence

29 Aug 2017 | Added Value

AI is set to further revolutionise the decisions we make and the way we purchase goods and services. What is the implication for brands?

Top 4 ways to win with archetypes on Instagram

26 Jul 2017 | Added Value

Some brands are totally building an authentic visual style.

Climate ChangeD.

17 Jul 2017 | Added Value

Today we can no longer restrict our focus to just stopping climate change. The question ‘what happens if?’ is now necessarily coupled with ‘what happens when?’

Diversity in the 21st Century

26 May 2017 | Added Value

Three lessons brands can learn about diversity from the entertainment industry to become a real driver of change

Putting the Culture in Multicultural Marketing

26 May 2017 | Added Value

America is in the midst of seismic changes. What does this mean for the face of tomorrow’s consumer market? Are we witnessing the emergence of a new mass market?

Blurring Lines of ‘Wellness’ Brands

24 Apr 2017 | Added Value

This article explores brands that are shaking up the Health & Wellness category.

Gender bias on Instagram

27 Mar 2017 | Added Value

We thought visual social media was fertile ground to analyse gender bias.

Consumers on Instagram: Through their looking glass

27 Jan 2017 | Added Value

A tangible picture of your brand’s earned equity and the world around it.

La France, l’autre berceau de l’iconicité

26 Jan 2017 | Added Value

Kantar Added Value a tenté de définir les ingrédients de l’iconicité des marques, et a identifié six grandes composantes.

Millennials and centennials: How young generations will transform the years to come

06 Jan 2017 | Added Value

This article argues that Millennials have reached the age where their values are impacting the era in which they live, and on which they will leave an indelible trace.

What’s Hot in Culture 2016

26 Jan 2016 | Cultural Insight Team

To connect with the things people really care about, it is vital to understand and even anticipate what those things might be.

Brews who?

31 Jan 2012 | Added Value

Shedding Light on Creativity

16 Feb 2011 | Added Value

Hispanic Cyberstudy 2010

30 Jan 2011 | Added Value

Think young

25 Aug 2010 | Added Value

Can't cook? Or won't cook? Will anyone cook in 2030?

25 Jun 2010 | Added Value

UK Press Release

The (digital) free for all

17 May 2010 | Added Value

Adapting in Times of Change

31 Oct 2008 | Added Value

Branding for Good News Issue 16

16 Oct 2008 | Added Value

Branding for Good Summit 2008

10 Mar 2008 | Added Value

Ethical issues move up the consumer agenda

06 Mar 2008 | Added Value

Branding for Good - Issue 9

09 Feb 2008 | Added Value

BfG News Issue 7 - Eco Innovations

07 Dec 2007 | Added Value

The Innovation Imperative

30 Mar 2006 | Added Value

Herman Miller Resolve®: Working Ahead

26 Feb 2006 | Added Value