Bart Michels

Global Chief Executive Officer

Bart graduated from UCL with a BSc in Economics and a life-long passion for rugby.

His career has spanned brand management at GlaxoSmithKline, innovation, advertising and media at Kellogg’s, marketing management at Coca-Cola UK and brand and communications at Virgin Media (formerly NTL).

Bart joined Added Value in 2003, and has won and developed many of our most significant client relationships: Vodafone, HP, P&G, Mars, Jaguar Land Rover and Barclays.

Prior to becoming CEO of the global Added Value business, he was Managing Director of Added Value UK.  Bart is also a trustee of Street Child Africa, the only UK charity entirely devoted to helping street children across the African continent.

Ash Brar

Brand, Managing Director

Ash Brar joined Added Value in May 2012 having previously worked as a management consultant for a wide range of multi-nationals, including InterContinental Hotels Group, Japan Tobacco, Diageo, McCormick, British Airways and Sony.

Ash specializes in developing portfolio & brand strategy and innovation; with experience ranging from packaged goods and pharmaceuticals through to financial services and government departments.

Since joining Added Value, Ash has spent a lot of time partnering with a beer manufacturer to facilitate their portfolio planning process across 12 APAC markets, launch 4 new brands, enter 1 new market and has identified sales & marketing best practice for mainstream and premium beer brands.

Paul Cowper

Managing Director, United Kingdom

Graduating with a degree in the History of Art, Paul began his career with BT just as their market stronghold was floundering. But it was at Pearlfisher that he discovered a nascent interest in brands whilst running accounts like Unilever and Pernod Ricard. Following his interests, Paul moved to Interbrand and then Brandsmiths.

In 2008, he joined Added Value to run the brand team and lead clients like Vodafone, Waitrose, Microsoft, Diageo and Arla. He was then made Deputy Managing Director in early 2012 and Managing Director in July 2013.

Paul’s expertise are in facilitation, brand positioning and concept development.

Lynne Gordon

Managing Director, South Africa

Lynne spent the first half of her career in classical marketing at P&G, the world’s leading Consumer Goods company. She worked in SA, as well as in developing markets around the world, focusing on brand development & strategies for growth. Lynne has spent 8 years since in mobile, first running marketing for Nokia in Africa, and then establishing and running Brandtone, a successful mobile marketing agency in SA.

She now runs the team at Added Value in SA, focused on brand solutions to unlock growth for our clients. In her spare time she reads, loves to travel, and enjoys time with her 8-year-old daughter.

Jonathan Hall

Global Chief Innovation Officer & President, North America Consulting

Jonathan joined Added Value UK in 2005 to work on global clients, before moving to head up Added Value France three years later. In 2011, he became Managing Director of Added Value Cheskin in San Francisco.

He specialises in brand strategy development and innovation with experience ranging from multi-national packaged goods, financial services, technology, pharmaceutical and utilities groups through to leisure players, retailers and luxury businesses as well as government departments, universities and charity organizations.

A long-standing member of the editorial board of the International Journal of Brand Management, Jonathan is also an Oxford University graduate.

Rina Igual

Managing Director, Philippines

Rina is passionate about people. After completing her degree in Psychology and Marketing Management, she jumped into the world of market research. An industry she loves as she gets to connect with Filipino consumers from all walks of life.

Before Added Value, Rina was one of the pioneers of AMI’s qualitative research team in the Philippines (now Synovate). She then played a key role in the creation of Added Value Saffron Hill Philippines in 2005.

Her approach to consumer insight is hands-on and experiential. In her current role she provides inspiration to her team and the biggest local and multinational brands in the country.

Reggie Jin

Managing Director, China

Reggie has over 14 years of experience in market research, consumer insight and strategic planning. His experience in both research and advertising agencies has given him unique expertise in turning data into insight to help clients develop efficient marketing strategies.

Starting his career at ACNielsen, he then joined to Ipsos, where he set up the Novaction & Vantis sector in the China market.  Moving over to the client-side, Reggie became Intelligence and Planning Manager at De Beers Group Marketing.

Prior to Added Value, he worked for Lowe (a 4A advertising agency) as Planning Director.

Neil Johnson

Chief Information Officer

Neil joined Kantar Added Value in 2015 as Global Chief Information Officer and is a Global Acceleration Board member. He has held senior technology and operational roles at companies such as financial services organisation Allianz, ecommerce brands Opodo and Expedia and information services group Experian. Most recently Neil was EMEA Chief Technology Officer for commercial real estate professional services and investment consultants, Jones Lang LaSalle.

As CIO, he leads technology strategy, development and execution for Kantar Added Value. Neil advises and supports our clients and business leaders on how to best innovate and use technology to drive client specific solutions and business transformation.

In his spare time Neil enjoys, researching technology trends, travel, sports and music.

Mathilde Lauriau-Tedeschi

Managing Director, France

Mathilde joined Added Value in 2014, bringing with her 20 years of experience in consulting, encompassing communication, brand strategy, branding and design.

Mathilde started her career in advertising, working with Procter & Gamble at Leo Burnett, before joining Landor, the branding and design firm, where she led several rebranding programmes for clients such as Citroën, and launched an innovation practice. She founded the Unlimi-Ted collective in 2011, a new agency model specializing in brand strategy and identity, where she helped many brands, ranging from luxury to BtoB, to redfine themselves .

Mathilde loves to identify new opportunities for her clients. She has a positive mindset, and loves to share her experience with others. She is a regular speaker at HEC in the fields of strategic brand management, innovation, and creativity.

Paul McGowan

Chief Marketing Officer

After studying Medieval Italian Literature at Oxford University, Paul joined Added Value London in 1991. The business was then a start-up marketing agency of just 15 consultants.

Following this, he was promoted to the board of the UK business at just 26 years old before moving to the Added Value Group executive committee.  He has since championed Added Value’s client and offer development with a particular interest in Positioning and Innovation.

As well as working on some of the business’ larger client relationships, Paul is Added Value’s Chief Marketing Officer, and is responsible for the development of Added Value’s promise and reputation.

Chris Prox

Chief Executive Officer, Germany

After starting his career with GTP/Gemini Consulting, Chris joined Icon when it was just 15 months old, thriving on the challenges and opportunities of a rapidly growing business.

He became Managing Director in 1998 and was appointed to Added Value’s global executive committee in 2004 as CEO Asia Africa. In 2006 Chris took over responsibility for the German business as CEO for Icon Added Value. He also looks after Added Value’s offices in China, Italy, Poland and Russia.

Chris specialises in brand equity and communication, looking after clients like Audi, Nestlé and Colgate Palmolive.

Maggie Taylor

Chief Executive Officer, North America

Armed with a BA in Psychology from Brown University, Maggie began her professional study of behaviour in the famed Cellar of Macy’s Herald Square, which fuelled her passion for marketing and next role at VST, where she both produced and tested ads.

Maggie then teamed up with Diagnostic Research where she partnered Marc Agostini in building DR into one of North America’s most creative communication’s research agencies.

Shortly after joining WPP, Maggie led the business into a merger with Added Value, Icon Brand Navigation and Oracle Research. For the last 10 years Maggie has led the development of AV NA and is the brains behind Added Value’s Cultural Traction™ study.

Mel Varley

Non-Executive Director

Mel Varley joined Kantar Added Value in 2015 as a Non-Executive Director. She is a creative and highly experienced strategic leader in the marketing and communications industry and most recently held the position of Global Chief Strategy Office at MEC. She is also a member of the GroupM global board.

Mel has an unusual breadth of experience in the marketing services sector, having held positions in or with responsibility for marketing, market research, media, advertising, strategy, digital, data & analytics and technology. She is an experienced leader who has run businesses, managed global clients and led R&D, Product development and Strategy functions globally, equally comfortable in each field. Mel excels at helping businesses set a vision and design a clear course of action to achieve it and has a passion for digital and data.

Mel is passionate about food and wine, loves travelling and has a home in Barcelona. Whilst on her travels she collects Raku ceramics.

Dennis Wong

Managing Director and Brand Positioning, Australia

Dennis is a lover of brands and an unashamed champion of consumerism.

With more than 13 years’ experience in brand development, he is passionate about bringing the worlds of insight, strategy and innovation together.
Since joining Added Value in 2008, Dennis has worked with the likes of Diageo and McDonald’s in understanding and shaping their next big step change opportunities.

He believes renovation is easy and often overworked, but that disruptive innovation is the biggest challenge a brand can face; it requires a killer insight, a point of view on the future and unwavering courage to change the category conversation.